Clik here to view.
Start with Less to Create a Truly Lovable Product
When it comes to designing an application, it’s tempting to get caught up in thinking that more is better. But designers often stuff the first iteration of a product with so many features that it...
View ArticleClik here to view.
Inform & Validate the Creative Process with Science
In the digital space, design challenges exist everywhere. It’s the UX Designer’s job to face the challenges and create compelling solutions. What’s the most reliable way to overcome complex,...
View ArticleClik here to view.
7 Ingredients for a High-End Experience
Any website or application can be good. It might check off all the basic boxes. And if the website or application is in the “good” category, it checks off the most important box of all: it allows users...
View ArticleUI/UX Principle #32: Optimize URLs for Users and Search Engines
URLs are a navigation tool for both users and search engines. Google, Bing, and other search engines are becoming more sophisticated, and it’s important to consider the “user experience” for them as...
View ArticleClik here to view.
UI/UX Principle #33: Scrolling is Faster than Paging
Today’s websites are using much more vertical real estate. Pages are much longer now; whereas, in the past, sites were developed with everything “above the fold.” We argue that the fold should be...
View ArticleClik here to view.
UI/UX Principle #34: Test Early On
Digital Product Development isn’t a perfect process. Products are composed of multiple features. They’re developed across multiple devices with differing screen sizes and resolutions. They’re catered...
View ArticleClik here to view.
UI/UX Principle #36: Prioritize What to Include and When, with Help from Your...
Prioritizing features with customers is important because it leads to simplification. Designers often stuff the first iteration of a product with so many features that it overwhelms users and obscures...
View ArticleClik here to view.
UI/UX Principle #37: Design is a Process, Not a Singular Event
An iterative approach to design is valuable because products evolve over time. By repeating the design process, your product will develop into a better experience, responding to and addressing changes...
View ArticleClik here to view.
UI/UX Principle #38: Use the Right Technology for Your Users and Application
The world is full of ideas for amazing interfaces. But when it comes to execution, and turning the idea into an actual application, companies and agencies often drop the ball on making them accessible...
View ArticleClik here to view.
UI/UX Principle #39: Build Process Around Timeline, Budgets, and ROI
Not all clients have the same constraints. And not all projects are equal. UX, as a holistic process, takes time and requires resources. The more of these you have to spend on iterations, testing, and...
View ArticleClik here to view.
UI/UX Principle #40: Provide Frequent Feedback to Confirm Actions Taken
In 1995, Jakob Nielsen wrote his 10 Usability Heuristics for User Interface Design. The first one on his list is: Visibility of System Status: The system should always keep users informed about what is...
View ArticleClik here to view.
UI/UX Principle #41: Put Related Information on a Single Page
A crucial aspect of creating a high-quality digital website or app is Information Architecture. It’s why we place such an emphasis on nailing layout with research and wireframes – the “blueprint” of...
View ArticleClik here to view.
UI/UX Principle #42: Integrate Analytics to Improve UI
At Fresh, analysis is a central part of our scientific design and development process. We spend time engaging in analysis because it leads to insights that feed the design process. This process...
View ArticleClik here to view.
UI/UX Principle #43: Ensure Brand Consistency and Integrate Across Your “Home...
We spend a lot of time working on our website experiences but often forget where people are engaging with a company and getting information. Given the number of devices and channels that users access,...
View ArticleClik here to view.
8 Methods of UX Testing
We consider UX testing integral to creating world-class products that users love. It has the ability to reduce the long-term cost of a project, while delivering superior performance to end users. For...
View ArticleClik here to view.
5 Methods of Information Architecture
How do you ensure that the information you host on your website – which is important enough to warrant creating a website to host it in the first place – is accessible, relevant, user friendly, and...
View ArticleClik here to view.
UI/UX Principle #44: Give Data Context to Make It Useful
At Fresh, analytics are a central part of our scientific UI/UX design process. We believe that data is useful. It allows you to look at the numbers, learn from them, and identify concrete areas for...
View ArticleClik here to view.
UI/UX Principle #45: Addition by Subtraction
Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” Simplicity can actually be incredibly sophisticated (technically or functionally complex), but in the...
View ArticleClik here to view.
8 Methods of UX Analysis
Use a Multidimensional Perspective to Inform Design Strategy User-centered design focuses on satisfying the end needs of users. Data – both quantitative and qualitative – informs decision-making for...
View ArticleClik here to view.
UI/UX Principle #46: Text Box Width Should Help Users Read
In web design, one element is often forgotten: the width of your page’s text area. Text boxes that are too large – which affects readability – could mean a higher bounce rate or content that gets...
View Article
